Wow...

This is what Universal Music Group's CEO Doug Morris had to say about combating illegal music pirating when it was in it's early stages in the late 1990's and why they didn't come up with alternative legal ideas such as hmm, I don't know, ITUNES!

"There's no one in the record industry that's a technologist," Morris explains. "That's a misconception writers make all the time, that the record industry missed this. They didn't. They just didn't know what to do. It's like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?"

Personally, I would hire a vet. But to Morris, even that wasn't an option. "We didn't know who to hire," he says, becoming more agitated. "I wouldn't be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me."

Source: http://nymag.com/daily/entertainment/2007/11/universal_music_ceo_doug_morris.html

Basically what Morris is saying here is that contrary to the belief that any smart, common minded corporation would hire someone to at least research this issue, THEY NEVER EVEN DID. ARE YOU FUCKING KIDDING ME?!

Folks, I believe this industry can be turned around, that's why I still work in it. However, right now it's looking pretty bleak. All those corporate fucks in their offices upstairs need a simple remedy that I like to call reality. Stick with iTunes, simply believe pirating is inevitable, think of more innovative ways to sell music, and move on with your lives! It's not that hard people.